M. RIANO, MAPC
Marketing | Branding | Strategic Communications
I am a passionate and dedicated Brand and Communication leader with 10+ years of experience strengthening brands and growing market shares. I excel at helping small organizations to Fortune 500 companies, supercharge their marketing efforts.
With a Masters in Professional Communication and various certifications and degrees in Marketing and Digital Marketing, I use research, intuition and market knowledge to craft strategies and tactical plans that deliver results – every time.
My skill set includes expertise in: strategic planning, branding strategy, program development, community engagement, business Intelligence, business strategy, brand development, communications planning, trend forecasting, research & analysis, social media, visual identity, website, digital media, marketing plans, and budgeting.
My industry experience includes the Nonprofit, Business to Business, CPG, Government, Education, Financial Services, and Retail sectors.
I am passionate about learning, and making a positive difference in the lives of other people: I’m the President of national nonprofit organization Young Women in Business (YWiB) Toronto, where I lead programs and initiatives for a community of over 1,300 women in the Greater Toronto Area.
= YOUR RESULTS
Born and raised in Colombia by entrepreneurial parents, I was always interested in the why and how of human behaviour. The way people talk, what they say and why, has always been interesting to me.
By putting myself in the audience’s place – whether internal, external or mixed – and continuing to ask ‘why’, I help brands and organizations not only clearly communicate their promise but emotionally connect with their audiences to create strong and lasting relationships.
Immersed in social media, culture, politics, society, and world news, I keep a pulse on what’s new. This knowledge, combined with research, lateral thinking, and practitioner knowledge, helps me provide strong insightful marketing strategies that are not only relevant to the target audiences, but that are timely and in line with business objectives.
+ MY VISION
My strong leadership style, strategic abilities and extensive experience allow me to conceptualize audience-focused strategies, and manage the delivery of marketing and communication projects – on budget and on time. My commitment:
- Discover the opportunity in the challenge
- Consult, collaborate and research to get to the core of the matter
- Distil insights into actionable and results-focused strategies
- Develop a high-level plan of action for executive buy-in
- Promote understanding and adoption with all stakeholders
- Flesh out short and long term solutions
- Lead multi-functional internal and external teams in the execution
- Guide implementation, lead, motivate, adjust, optimize and measure
I approach every assignment with this philosophy in mind: understand, connect, engage and most of all, deliver meaningful results.