ABOUT ME

My strong leadership style, strategic abilities and extensive marketing experience allow me to conceptualize audience-focused strategies, foster executive buy in, and lead the delivery of marketing and communication programs. My experience spans the nonprofit, government, retail, CPG, financial services, education, and Business to Business (B2B) sectors. I'm known for my thought leadership, entrepreneurial mindset, and collaborative style. I've been recognized for my ability to develop solutions that strengthen brands, grow client bases, optimize revenues, and increase Return on Investment (ROI).
Leadership
Brand Strategy
Strategy Planning

MY EXPERTISE

I excel at helping small organizations to Fortune 500 companies, supercharge their marketing efforts. Some of the clients I've worked with are: The MATCH International Women's Fund, Shoppers Drug Mart, Conagra, Canada's Organic Sector, TD Bank Group, and Sobeys Inc. I bring to the table:
LEADERSHIP
An engaging, collaborative, and inclusive leader, I'm know for inspiring exceptional team performance and stakeholder engagement. I excel at leading and training diverse teams within complex multi-matrix organizations. I have led multi-disciplinary and multifunctional marketing and communication teams of 5-40 individuals for both medium to large-scale organizations. 
MARKETING
Expertise in: Brand Strategy, Strategic Planning, Marketing Communications, Project Management, Stakeholder Engagement, Business Intelligence, Business Strategy, Brand Development, Communications Planning, Trend Forecasting, Research & Analysis, Online/Digital media, Traditional Media, and Financial Management.
EDUCATION & TRAINING
A Masters in Professional Communication and various certifications and degrees in Marketing and Digital Marketing. Web and technically savvy. Passionated about continuous improvement and life long learning. Member of the American Marketing Association (AMA), the Canadian Association of Marketing Professionals (CAMP), the International Association of  Business Communicators (IABC), and ToastMasters International.
PERSONAL SKILLS
Values-Based Leadership + Conflict Resolution + Mediation + Spanish Language + Public Speaking + Negotiation + Influencing Skills

TESTIMONIALS

PORTFOLIO

Check out why I've been recognized for my ability to: lead high performance teams, strengthen brands, grow market shares, engage audiences, and increase Return on Investment (ROI).

BLOG

Innovation, audience insights, leadership and more.
See blog

FIND ME ON SOCIAL MEDIA

Check out the ideas and projects that I'm passionated about.
MY SOCIAL MEDIA
MY SOCIAL MEDIA

Covering and sharing what's going on leadership, marketing, strategy and business.

MY PASSION PROJECT
MY PASSION PROJECT

President at YWiB.ca

YWIB provides young women and emerging leaders with events and programs that help them become successful in their career, industries and workplaces -- in their own terms.

COMMUNITY LEADERSHIP
COMMUNITY LEADERSHIP

Director, Partnerships

American Marketing Association’s Toronto Chapter is a not-for-profit community of volunteer marketers who have been creating opportunities for personal and business growth for more than 60 years.

CONTACT ME TODAY

If you are looking for a star Marketing Director and Strategist, contact me today, and will get in touch as soon as possible.
LinkedIn
sandrariano
Contact
E-mail: smriano@gmail.com Phone: (416) 606.9040